7/13
How’s Your Follow Up? Stop leaving money on the table & 3 tips!
The fortune is in the follow up.
How many times have you heard that one?
Well, guess what. It’s true!
If you don’t have a good system for follow up, if you aren’t consistently providing follow up, you are leaving money on the table.
You really are.
When we follow up with customers, prospects, students, clients, potential team members, we are providing a service.
I know follow up can feel like you are being a pest, but it’s important and appreciated, so get over that!
We are building a relationship with these folks, showing them we care, reminding them we exist.
And when we do that, people buy, sign, talk about us, sign up, refer, join.
Stop leaving money on the table! Start following up today.
Here are 3 tips to get you going, or to make your follow up more effective::
TIP 1: First, figure out how you will do your follow ups. Email? phone? text? Consistency counts with this, so figure this out then stick to it.
TIP 2: When will you follow up? This may be different for different aspects of your business.
For example, when I have someone ask me about session work, and they don’t book, I follow up 3 times, but only if they are someone I actually want to work with.
I reach out to them a week after the initial conversation, a month after that, and 3 months after that. I put this all on my calendar. I can’t tell you how many times this has resulted in a booking, and often that initial follow up has created, for me, a long term repeat customer.
For new clients or students, I like to follow up within 3 – 5 days of a session or class. Again, I put it on my calendar. This often results in another booking or in them asking what they can sign up for next.
TIP 3: When you word (write) your follow up message, be sure the message is all about THEM and their needs, and NOT about you and what you want.
For example — instead of saying – “hey we talked a while ago — are you ready to book?” try saying “hey there! we talked a while ago and I am just following up to see if you have any questions. Please let me know, thanks.”
See the difference there? In that second way of putting it you are, in effect, saying I care. You are important to me. I am here to help you.
And that’s what people want and seek! The wording in your follow up is super important, so really pay attention to it.
And that’s it for today, my friends. Go forth, follow up, and make more money!
Permission To Succeed?
You bet!
in peace,
Dina Kennedy
